Strategic Mailing Solutions
Direct Mail: Trusted, Timely, Effective
Nearly 376 billion emails are sent each day globally. Almost half of those are considered spam and usually never make it to the intended recipient. Because of this, email open rates have declined dramatically in recent years.
Despite the ever-evolving world of technology in which we live today, direct mail marketing continues to be a powerfully effective method of reaching targeted audiences.
Statistics show that approximately 70% of mail recipients prefer direct mail advertising because they can read it at their convenience. In addition, it has a longer “shelf life” than digital marketing efforts, and brand retention is often greater.
Why LCP for Direct Mail Services
The highly experienced team at LCP has more than 50 years of experience helping customers tell their brand story to the world.
With all services being performed in house, and under our stringent quality control standards, LCP offers significant advantages and is a reliable, long-term partner for companies wishing to optimize the power of direct mail advertising.
Printing
Whether it be offset, UV offset or digital printing, we lead the industry in creating stunningly beautiful, and memorable direct mail materials that are customized to meet our customers’ unique needs. LCP is GRACol G7 Master Printer certified.
Custom Direct Mail Marketing Strategies
When it comes to being successful in the direct mail marketing sector, cookie cutter approaches never work. Our team takes the time to get to know our customers’ businesses so we can create tailor fit direct mail strategies that address their unique goals.
LCP also makes optimal use of today’s best technologies like augmented reality, virtual reality, shoppable videos, voice video integration, and digital to direct mail services to maximize the success of mail campaigns.
Direct Mail Strategy Comparison Testing
We work with our customers closely to determine what direct mail marketing campaigns are the most effective by utilizing A/B testing and other metrics-based comparison methods.
Scalable Services to Meet Your Specific Needs
Whether your direct mail needs are on the smaller side, or at the enterprise level, LCP has the capacity to scale our operations to match your specific requirements.
Leveraging Today’s Direct Campaign Technology
As an approved USPS direct mail distributor, our team has extensive experience managing direct mail campaigns at all postage price levels, including First Class, Standard Mail, and Periodicals.
LCP utilizes the latest technologies available today to capture the greatest ROI (return on investment) from our customers’ direct mail marketing initiatives.
USPS Informed Visibility®
Informed Visibility® offered through the United States Postal Service, provides comprehensive and intelligent tracking tools to help businesses monitor the progress of each individual mail piece as it moves through the postal system, as well as troubleshoot mailings that are undeliverable.
Full Service ACS™
ACS, short for Address Change Service, provides automated address correction information so companies can keep their mailing lists accurate and up to date. ACS dramatically improves delivery rates, and reduces printing and postage costs.
BCC Mail Manager™
BCC Mail Manger™ is a sophisticated software solution for postal preparation and mail processing, with features such as mailpiece tracking, and job automation.
Metrics Capabilities that Power Results
LCP’s highly knowledgeable direct mail team has extensive experience with all of these software tools, and works with our customers to create custom reporting for each one, specifically designed to drive success and meet their unique needs.
True ROI for mailing campaigns can be measured with these available reports, including:
Printing Dedicated Account Team
Every LCP direct mail services customer is assigned a dedicated account manager, who oversees campaigns, and works closely with them to develop tailor fit strategies specifically designed to help the company accomplish its goals.
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