A Popular Paper Manufacturer Elevates Its Annual Capsule Collection
Neenah is a leading manufacturer of premium packaging and specialty paper products with more than 150 years of craftsmanship, innovation, and service. Known for helping designers, printers, merchants, and brands bring ideas to life, Neenah continues to create paper solutions that inspire creativity and elevate print.
The company partnered with LCP to highlight the 2026 Color Capsule™, Neenah’s annual selection of five on-trend paper colors and textures.
Challenges
Unlike a traditional print piece produced on smooth white stock, the Color Play promotion was designed to showcase five distinct papers in a hands-on format—each with its own color, texture, and printing considerations. The piece needed to showcase five in a single color-consistent presentation, while demonstrating a range of print and embellishment techniques.
The challenge was to create a cohesive, interactive piece that demonstrated how paper itself can transform the mood, presentation, and visual impact of a design.
Solution
Neenah selected LCP for its ability to manage complex print production under one roof while maintaining tight quality control throughout the process.
Working closely with the Neenah team, LCP collaborated on production strategy, print execution, finishing techniques, and final assembly for the Color Play promo. Each section of the book was intentionally designed to represent multiple end-use applications, showing how paper, color, texture, and print effects can work together to shape mood and presentation and create an upscale and memorable brand experience.
Throughout the project, LCP managed color consistency, print quality, finishing, and assembly to ensure every detail reflects the premium Neenah brand experience.
Results
The finished Color Play promotion successfully brought Neenah’s creative vision to life through a highly tactile print experience that highlights the creative possibilities that emerge when paper is considered an integral part of the design process.
The piece now serves as:
A hands-on sales and marketing tool for designers, agencies, merchants, and printers
A showcase of Neenah’s 2026 Color Capsule, representing their premium paper portfolio
A demonstration of both simple and advanced print and finishing techniques
A source of inspiration and education for brands seeking elevated print experiences
By combining multiple print disciplines, specialty finishes, and carefully selected paper stocks into one cohesive piece, LCP helped Neenah bring its creative vision to life through expert craftsmanship, meticulous attention to detail, and a wide range of print technologies—resulting in a highly tactile marketing tool that showcases the transformative power of paper in print design.
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