LCP recognizes that creativity is the Holy Grail for success in marketing. Creativity is what makes you stand out. Creativity is the key to your success. Creativity is the road that takes you through the traffic to your destination or goal. Creativity does NOT mean doing the same old thing because that is what we do. Creativity means doing what it takes to reach a goal. Our Case Studies use creativity to help our clients realize solutions to their real challenges. Success takes a team.
Columbia College Chicago is a higher education institution specializing in arts and media disciplines, with nearly 12,000 students pursuing degrees within 120 undergraduate and graduate programs.
When LCP met with the school to present its web-to-print and fulfillment capabilities, the college had no plans to change the way it fulfilled acceptance kits and marketing inquiries. However, that presentation sparked many internal discussions and a follow-up meeting with the director of admissions, who was impressed with LCP’s online solutions and the efficiencies that we offered.
Today, LCP regularly receives data from the college that is imported into LCP fulfillment systems to dynamically generate personalized communications. Interested students and parents who inquire are immediately sent a relevant package based on their interests. For college acceptance kits, customized letters and temporary ID cards are produced and combined with additional components of the appropriate kit, assembled and prepared for mailing to the recipient.
BMW knew that direct mail was an effective and targeted way to reach potential buyers of its new Z4 Series. But the automobile maker also wanted to be better able to track how many people were scheduling a test drive as a result of receiving the direct mail piece.
LCP introduced the company to the idea of using personalized URLs and sophisticated reporting and analytics to close the loop on response and promote follow-through at the dealership. As part of the Z4 direct mail campaign, LCP developed landing pages that allowed BMW to accurately track the activity of each recipient. Through a reporting tool, BMW was able to see who scheduled a test drive and at what dealership. LCP was also able to provide metrics for the campaign that allowed BMW to more accurately calculate campaign ROI and helped to define the business rules for future mailings and call to actions.
United Capital Store
United Capital is a fast growing financial planning firm with offices throughout the country. They came to LCP looking for a way to deliver printed business and marketing collateral to any office and maintain the brand standards that were being developed and eliminate the need for designing. After meeting with the team from United Capital and their agency partner, a plan was put together that would address the need but more importantly give the organization a platform which would allow for their planned growth. UnitedCPstore.com was launched at the end of 2011 and serviced 29 office locations. As anticipated, United Capital regularly have added additional office locations and today there are 74 office locations serviced by the site. The store administration is handled by the team at LCP in cooperation with the United Capital corporate offices in Newport Beach CA.
As the company has grown and continues to add new locations, the site has also grown. Today UnitedCPstore.com is more than a print on demand site. Today the store houses inventory managed collateral, variable data documents, office supplies, premium and promotion items, ad templates, editable power point decks and new hire on-boarding kits all of which are fulfilled daily. United Capital has been able to agressively grow their organization and provide maketing support to new offices from the first day they join the company. The site has also been used as a tool for recruiting new offices into the United Capital team. Having an organized, complete and user-friendly tool full of relevant and current content has been key in attracting and aquireing new locations.