Environmental Branding strategically balances design, graphics, and physical space to transform an interior or exterior environment into an immersive experience of a brand’s identity, marketing strategy, and messaging.
What is Grand Format Printing?
Grand Format Printing creates large-scale images and text that are normally at least 60 inches wide. A vast variety of substrates can be used with grand format printing, including vinyl, fabric, and other rigid materials.
While Grand Format printing specifically focuses on larger graphics, Environmental Branding involves an overall marketing and design strategy that is used to turn physical surroundings into a fully cohesive branded space.
Environmental Marketing Strategies
Utilized together, Environmental Branding and Grand Format printing provide a powerful, memorable, and influential impact on people as they dynamically experience a brand’s worldview.
LCP’s Environmental Branding Expertise
With more than 50 years of experience in the printing and marketing industry, LCP is the single-source solution for all your Environmental Branding and Grand Format printing needs.
Regardless of scale or scope, we bring physical spaces alive with your brand’s unique messaging.
Our professional services include:
Event Graphics Printing – Nationwide
Banners, Floor Graphics, Wall Wraps
Window Graphics
Directional & Custom Signage
Architectural Finishes & Surface Wraps
Temporary Event & Pop-Up Branding
Furniture Branding
Illuminated & LED Signage
Eco-Friendly or Sustainable Options
LCP’s national reach allows us to ensure branding consistency for our customers, regarding color, materials, and other important aspects of their spaces.
Comprehensive Services
In addition to producing beautiful Environmental Branding and Grand Format products and materials, we also provide these valuable support services:
Professional Installation – Nationwide
Fast Turnarounds for Tight Deadlines
Worry Free, On-site Project Management from Start to Finish
Ongoing Maintenance
Teardown & Storage
What Other Locations Can Environmental Branding be Highly Effective?
Virtually any interior or exterior physical space can be utilized for successful Environmental Branding campaigns, such as:
Corporate Offices
Retail Stores
Hospitals & Schools
Sports or Concert Venues
FAQ
Strategic Guidance: Helps clients think beyond just “printing” to the overall impact of their space, ensuring design aligns with brand identity, culture, and goals.
Customized Solutions: Tailors materials, finishes, and layouts to the unique function and character of each space.
End-to-End Expertise: From site surveys and concept development to production and installation, consultative support ensures consistency and quality at every step.
Better Use of Space: Advises on layout and placement to maximize visual impact, flow, and audience engagement.
Creative Problem Solving: Identifies design challenges (e.g., lighting, surfaces, traffic flow) and recommends effective solutions.
Improved ROI: Ensures investments in branding are strategic and long-lasting, delivering value in employee engagement, customer perception, and brand consistency.
Material Recommendations: Guides clients in choosing the right substrates and finishes for durability, aesthetics, and budget.
Compliance & Safety Awareness: Helps navigate building codes, ADA signage regulations, and installation best practices.
Collaboration with Stakeholders: Supports communication and coordination between designers, architects, facilities teams, and leadership.
Adds Value to Print Offering: Positions your company as a trusted partner, not just a vendor, helping to build long-term client relationships.
I’ve just arrived at the Austin Grand Opening, and I’ve got to say — I’m beyond thrilled with the quality, finish, and installation of the store graphics.
This is hands down some of the best work we’ve ever produced for any of our locations. Huge thanks to everyone involved — outstanding job! Here’s to many more stores to come.
