Helping to Rev Up Excitement & Sales for an Iconic Vehicle Auction Brand
Mecum Auctions is the world’s largest collector and vintage car auction house. Specializing in antique and special interest automobiles and motorcycles, the company is well known for its nationwide, in person auction events and television coverage.
More than just a vehicle auction business, Mecum has established itself as a strong and well-known entertainment brand, with many fans across the globe. Some of the world’s most expensive and prestigious vehicles have been sold at Mecum events.
Challenges
The competition in the classic automobile auction marketplace is intense, with multiple organizations trying to establish themselves as the industry leader.
Mecum’s unique style and brand have always been a differentiator for the company in the marketplace. As the organization continued to build this brand presence globally, it needed to find a single source solution partner for all of its printing, environmental branding, fulfillment, and mailing needs who was capable of scaling to keep up with the company’s busy national auction schedule.
Solution
After surveying the marketplace for a suitable partner to fulfill its many sales and marketing print needs, Mecum chose the team at LCP for their outstanding quality work, flawless reputation, creativity, reliability, and over 50 years of industry knowledge and experience.
Results
Offset, UV, & Digital Printing
Mecum relies on LCP for all of its printed catalogue, mailing, and marketing materials, which must consistently project and convey the company’s excitement, urgency, and exclusiveness surrounding its auction events.
LCP’s beautifully printed work has a powerful impact on Mecum’s sales and marketing efforts, attracting not only buyers to each auction, but also vehicle owners who want to associate the sale of their classic cars and motorcycles with such a popular and prestigious brand.
In addition, LCP prints Mecum’s full color, quarterly magazine OverDrive, which features stories about highly collectible vehicles and other related information.
Environmental Branding
LCP plays a big role in promoting Mecum’s brand at auctions and on TV through its environmental branding efforts. Eye catching banners, wall graphics, and signage are visible virtually everywhere on the auction floor and surrounding areas.
In addition, when Mecum was struggling with the expense and labor involved in replacing its main stage carpets at each auction due to oil and other vehicle fluid stains, LCP created 75 mm, G-Floor™ clear plastic runners with Mecum’s brand logo and specific auction information embossed on it.
These runners are very effective at protecting expensive carpets, and also provide an opportunity for Mecum to promote its brand in an engaging and prestigious way.
Fulfillment & Kitting
To further personalize and generate more excitement for Mecum’s Gold Bidders, LCP produces custom show boxes and lanyard credentials for this group of special clients.
Managed Inventory & Mailing
LCP keeps plenty of Mecum’s printed sales materials on hand at all times, so its marketing department always has what it needs.
Direct mailings to past and prospective auction attendees are time sensitive, and must be sent out promptly for recipients to have the opportunity to bid on a vehicle or attend a local auction. LCP guarantees that printed mailing materials are sent out within specified time periods, and always make professional and exciting impressions, worthy of Mecum’s iconic brand.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed pharetra magna eu mattis faucibus. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Aenean blandit eros ex, ut facilisis libero accumsan eget.
When Aspen Dental decided to do a complete, nationwide brand refresh, they partnered with LCP to produce and install all new décor elements and graphics for 1,100 dental offices, with no interruption to daily business…
Oak Street Health
Challenged with managing multiple vendor relationships to provide printing, environmental branding, fulfillment, branded merchandise, and metrics reporting services, Oak Street Health partnered with LCP to bring everything under one roof, and cohesively manage it from…
Snap-on
Learn about how Snap-on, the iconic tool maker, turned to LCP to solve its brand consistency and logistics challenges concerning specialized toolboxes for trade school students nationwide.
Aspen Dental
Read about how LCP’s tailor-fit solutions in the areas of print, environmental branding, digital storefronts, and fulfillment have become an integral part of Aspen Dental’s daily operations across 1,100 offices nationwide.
