Aspen Dental maintains a national presence in the dental services industry. With over 1,100 locations in the Northeast, Southeast, Midwest, Southern, and Western parts of our nation, the company provides top-quality, full-service dental services to patients of all ages.
Challenges
Being a large, national dental practice, with patients in a wide and diverse geographical area, Aspen Dental continually experienced a number of critical challenges that prevented them from maximizing operational efficiencies, cost-effectiveness, and brand consistency.
In addition, they were unable to find a single, vendor partner who could supply all needed services under one roof, including printed and marketing materials, environmental branding, promotional branded merchandise, scalable web order technology tools that met their exact needs, fulfillment services, a proactive customer first support team, and metrics reporting capabilities to help manage costs and optimize the use of proven resources.
Solution
After surveying the marketplace for a more comprehensive solution to their business challenges, Aspen Dental chose LCP for its stunningly beautiful printing, and environmental branding experience, fully customizable technology and fulfillment services, high touch, account management teams, and real-time reporting capabilities.
Results
Printing & Customized Marketing Materials
Working together for over 5 years, LCP is fully integrated within Aspen Dental’s daily operations. LCP produces virtually every piece of print work that Aspen needs, from back office supplies to web-based, templated marketing pieces that each location can create for themselves, while always staying on brand
Environmental Branding & Grand Format Printing
Our Environmental Branding and Grand Format teams are also heavily involved with each Aspen Dental location, producing, installing, and maintaining outside feather flags, window and floor graphics, directional signage, large room décor elements, and other pieces.
When a new Aspen Dental office opens, LCP automatically receives a floor plan of the new location, which triggers the production of all needed interior and exterior graphics, signage, printed materials, and décor for office walls. Before shipping, everything produced must pass a stringent quality control evaluation.
Upon receiving all of the branding materials at the dental office, LCP also coordinates with Aspen’s local construction team to manage installation and any needed permitting.
Open Axis E-Storefront Web Ordering System
LCP has built a custom Open Axis E-Storefront Web Ordering system that is configured to meet Aspen Dental’s exact needs.
From this online portal, each location has every ordering resource it needs to conduct business. Whether it be materials for marketing events, stationery, office forms, appointment reminder cards, posters/signage, room décor, window, and floor graphics, employee swag, or a long list of other available items, every office receives what it wants efficiently, and on a timely basis.
Fulfillment
Dentist offices are well known for the products they like to give away to their patients to encourage consistent, and effective dental hygiene.
LCP is a single-source solution for all of Aspen Dental’s managed inventory and fulfillment needs.
Each location can order products from Aspen’s corporate list in the quantity and product mix that best meets their specific business needs. LCP’s inventory management team ensures that in-demand products are always kept in ample supply to help locations stay well stocked.
Dedicated Account Team
For more than 50 years, LCP has been proud of the reputation we have earned in the industry for the long-term relationships we build with our customers.
Because LCP is integrated within Aspen Dental’s daily operations at many levels, they are assigned a dedicated LCP account management team that provides regular, proactive communication and is always there to ensure services are running smoothly.
The LCP and Aspen Dental teams meet frequently to review operational and business processes, always looking for ways to refine and improve the delivery of services provided.
Real Time Reporting & Metrics
LCP helps Aspen Dental maximize cost-effectiveness and operational efficiencies by providing real-time order utilization reporting based on location.
These metrics not only assist Aspen Dental in managing costs and preventing waste, but also provides visibility into where successful resources are being underutilized, which can help locations maximize their revenues and services to patients.
LCP is an invaluable resource company-wide for Aspen Dental and is fully integrated into our daily world. It is so helpful that they are a single-source solution for all of our needs, and we especially like that everything is done under one roof.
When Aspen Dental decided to do a complete, nationwide brand refresh, they partnered with LCP to produce and install all new décor elements and graphics for 1,100 dental offices, with no interruption to daily business…
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