Thursday, May 5, 2022
“Brand Meets World” in So Many Ways: Branded Merchandise is LCP’s Newest Offering

LCP has partnered with Advertising Specialty Institute (ASI) to gain access to thousands of suppliers of branded merchandise for a $17+ billion dollar industry. Popular branded products range from office supplies to health and wellness products, apparel to computer accessories, umbrellas to tote bags.  

In 2020 and 2021 when in-person events were not possible, several of our clients hosted virtual events and fundraisers. Attendees received event boxes that were produced, curated and distributed through LCP. Branded merchandise was the reason our team was able to successfully coordinate solutions for our clients’ events through print and branded products.

Education, financial, health care, not-for-profit, trade associations, real estate, automotive and government are among the market segments that purchase large volumes of branded merchandise. LCP has a strong presence in several of these markets and branded merchandise will help us to reach out to others.

Belinda Dyal is our on-site Branded Merchandise Manager. She brings more than 25 years industry experience to LCP. Early in her career, Belinda was a buyer for a local screen printer and embroidery company. She has managed various departments from production to purchasing. Belinda connects clients to branded products and develops effective marketing strategies. “I’ve been called Radar before because I find stuff” Belinda said, referencing her ability to source uniquely paired items for clients’ needs.

LCP is a client-first company built on a tradition of responsive service and superior quality, helping clients get their message out in multiple channels, online and offline. Services include digital marketing solutions, printing, e-publications, mailing, promotional products and fulfillment delivered by a team that combines creativity and craftsmanship with technology. LCP is G7 Colorspace Certified, the highest G7 Certification level, and is one of an elite group of companies that have obtained certification for three printing processes: offset, digital, and grand format. Learn more at