Each year, software company SciQuest holds its annual user group meeting. The company was looking to create a special experience to thank its users for attending and give them something to take back to share with their colleagues.
LCP created an augmented reality experience tied to an ad, which appeared in the event agenda booklet. It used augmented reality to bring its cloud-based software to life and provided a vehicle to show off the “whiteboard” videos the company had created to educate customers about all of its product offerings. It provided the perfect cross-sell vehicle and a valuable reference its audience could take back to the office when they returned from the conference.
When the company moved its headquarters to a new location, LCP created additional augmented reality experiences that allowed visitors to interact with the murals and graphics that adorned its walls.