International Food Ingredient Company
When sales reps for an international food ingredient company get a meeting with large chain restaurants like Starbucks, McDonalds and Applebee’s, they have 10 minutes to make their pitch. To get – and keep – the attention of buyers, LCP created a mobile App for building engaging, customized presentations. Developed with a content management system on the backend, it allows salespeople to upload their customer’s logo and choose the products they think will be of most interest to buyers.
The CMS populates the needed content for a custom presentation, even cross-indexing with packaging options and proximity of product-specific manufacturing plants. During meetings, sales reps can present information in any order they wish, allowing them to quickly adjust to buyer needs. Afterward, reps can share the interactive experience as an App that their buyer can access.